Your Missing Link Isn’t More Information—It’s The Right Expert

In 1978, Diana Ross and Michael Jackson lit up the screen in The Wiz, singing “Ease on Down the Road.” 

This movie is the epitome of Black Excellence.

But the real genius of The Wiz isn’t just in the music. If you've seen this classic movie, Dorothy, the main character, is trying to find her way home. She is lost and meets several "guides" along the yellow brick road in hopes of meeting the Wizard. The Wizard is the expert that will help Dorothy succeed in accomplishing her ultimate goal. 

Dorothy didn’t lack courage, talent, or even the will to work. She lacked direction. She knew where she wanted to go—home—but the "how" was fuzzy. Sound familiar?

You, too, have the passion. You’ve been building your business for the past several years, possibly while juggling a corporate, teaching, or consulting role. You’re not new—but you’re still guessing where your next client is coming from. You don’t need more random tips. You need the equivalent of the Yellow Brick Road.

For many coaches and consultants in business, you’ve been walking your own Yellow Brick Road. You’ve taken online courses, joined programs, and downloaded templates. Each step has helped—no doubt—but you might still feel like you're circling, not arriving.

Why? Because what’s often missing isn’t more tactics—it’s alignment and expertise. It’s having someone who can help you make sense of all the pieces, see you clearly, and chart a tailored path for you.

And, no, you don’t have to go it alone.

One of the most common patterns I see is coaches & consultants trying to "force-fit" into someone else’s system. When you don’t feel aligned with your marketing, it becomes exhausting. Worse? It becomes ineffective.

Your business will only flow when your marketing is aligned with:

• Who you are.

• The clients you’re meant to serve.

• The way you want to show up.

In fact, I go deeper into this inside my free email course, Client Flow Fix where I teach the hidden reason most coaches and consultants are stuck in client droughts—and why it has nothing to do with your social media activity. You’ll learn the 3-part clarity framework, the simple shift to create sustainable rhythm, and what a real Client Attraction System actually looks like. 

This brings us to the question: who exactly helps you tie it all together?

You’ll hear titles like “coach,” “consultant,” and “strategist” thrown around. But let me give you the breakdown:

• A strategist is a system thinker. They help you step back and see how all the parts of your business—brand, audience, positioning, messaging, marketing channels—fit together. They don’t just give you a tactic; they build you a map. A strategist helps you shape a Client Attraction System, align it with who you are, and make sure every piece works together.

• A strategy is your overarching plan. It's your Yellow Brick Road. It’s the set of assumptions and decisions that guide how you show up and why. It’s understanding the problem you solve, who you solve it for, and how to position yourself so clients immediately recognize you as the solution.

• Tactics are what you do day to day. Social posts. Email sequences. Networking events. Ads. Tactics are important—but without strategy, tactics are just random bricks scattered on the road.

Dorothy didn’t just need to walk—she needed to walk the right road, in the right direction, with the right guides.

If you’ve ever felt like, “I kind of know what I need to do, but I’m not sure how it all fits,” you’re not alone. Many of the coaches & consultants I work with have the skills, but not the integrated system. They need someone who can get them—not just hand them a formula.

As one client put it:

"I did not choose you because I was like, she's a great strategist. I don't know what the heck that means. I'm learning, but I didn't know. I chose you because you got it. You understood where I was. We had a similar background. You were going to get me. I knew instinctively that you were going to get my vision, right? And you were going to understand what I was trying to produce... It was a combination of you get it and you know how to get me there."

That’s the work. Helping you not just ease on down the road—but actually get where you want to go.

If you’re ready to put all the scattered pieces into a sustainable, aligned system, I invite you to check out my Breakthrough Strategy Sessions. It could be the missing piece between where you are and where you want to be.

And don’t forget to grab the Client Flow Fix email course if you haven’t already—it’ll show you why you’ve felt stuck and the shifts to finally feel aligned.

Because strategy isn’t just about business—it’s about building a rhythm that works for you. Not anyone else.

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